Behind The Brand
The journey began in April 1994 when a King was born. In search of life's purpose, Desmond Smith always dreamt big. He grew up in Northeast, Ohio with a tough upbringing marked by sacrifice and long-suffering. However, the set backs were only a set up for something greater.
Ball4Evaa was birthed from a lifestyle Smith personally experienced. The name transpired from time he spent locked up in Richland Institution, having served a 4 year sentence. Throughout his life, he faced near-death experiences and lived a street life. In spite, he refused to allow that chapter to be the defining narrative for his future. He knew his story was unique and would one day help him build a house-hold name as he fled from small-minded decisions.
The brand consists of competitive retail designer clothing with a taste of Smith's eclectic style and love for fashion. Also, it features other facets of the Arts through music and production. Smith is working toward a record label of his own as well.
On the other hand, Ball4Evaa values community outreach. The Smith Foundation is apart of the path to destiny with a strong tie to service-based opportunities and youth mentorship.
As the CEO & Founder, Smith is on a global mission. May we all truly Ball4Evaa.